Real-shopper insight for UK consumer brands

Know what works before you commit.spend.

Show your brand, ads or packaging to real UK shoppers and get a clear verdict on what works, and why. Real people, not synthetic data.

See what we can test for you → See an example

Real, screened UK consumers A clear verdict, done for you Full refund if it's not useful

What you can test

Pick what you want to test.

Four studies, done for you end to end, each comes back as a clear verdict with the why and real quotes. Click any one to see exactly what you get.

Start here Ad testing Which ad converts? Running multiple creatives? Find out which one lands, and which is quietly burning budget, before you put money behind it. One ad or head to head. See the example → Design & packaging Which design wins? Choosing between pack or design directions? See which one gets noticed, understood and picked on a real shelf. One design or head to head. See the example → Brand perception Does your brand stand out? Show real UK shoppers your brand cold and find out how it's understood, where it stands out, where it blends in, and what to fix. See the example → Anything else Got a different call to make? A name, a claim, a positioning, a price. If real UK shoppers can answer it, we can test it. Tell us the decision and we'll design the study. Start a study →

Why not an agency

Real consumer research without the agency price tag.

Traditional research is built for big brands with big budgets. We rebuilt it around AI, so you get real people and real rigour at a fraction of the cost, and in a fraction of the time.

Traditional agency

Weeks, and thousands

Cost Thousands of £

Time to results Weeks

Long briefs, big minimums, and a wait that outlasts the decision.

Early Signal

A fraction of the cost, far faster

Cost A fraction of agency prices

Time to results Far faster

Same real UK consumers. A plan in minutes, a verdict far faster than traditional research, and you see what you're paying before you pay.

Real work

Real brands. Real decisions. Before the spend.

Not a demo. These are real UK brands who tested a decision with real consumers before committing budget, across two different kinds of decision.

Ad creative test

Kloudy

UK functional matcha brand

“Which of our three ads should we put the paid budget behind?”

What we did: Showed all three ads to 149 real UK consumers aged 18 to 35, one ad each, and measured what they’d buy and why, in their own words.
The outcome: One creative won clearly. We pinpointed the exact fix holding back each of the other two, so the budget went behind the ad the evidence backed, not a guess.

Positioning test

Annski’s Matcha

UK matcha brand

“Which brand positioning should we lead with?”

What we did: Tested three different positionings with real UK consumers, one each, measuring intent, appeal and what the brand actually communicated.
The outcome: Found the positioning that converts, and flagged an ownable brand asset they were under-using, with a clear path to develop it before spending.

How it works

From your decision to a verdict, in four steps.

STEP 01

Tell us the decision

Pick a study, upload your brand, ads or designs, and one line on what you're deciding. Two minutes.

STEP 02

Get your plan and price

We put together the exact study: who we'll ask and what we'll measure, with the price.

STEP 03

Kick it off

Happy with it? Start the study. That's when anything is charged, and not before.

STEP 04

Get the verdict

We run it with real UK shoppers and send a clear verdict: what works, and why, with real quotes and numbers.

See the full plan before you pay.

You get the exact plan and audience first, and nothing runs until you approve. If the result isn't useful, you get a full refund.

Real people, made affordable

Real consumer research, finally within reach.

AI-native design makes it fast and affordable. Real consumers keep it grounded in the truth, and every number traces back to a real response.

One creative per person: No contaminated side-by-side comparisons. Each person reacts to one, the way they would in real life.
Purchase intent asked first: Before any other question can colour the answer.
Claims tested verbatim: We quote your exact claim, word for word, and ask whether people actually believe it.
Comprehension unprompted: We ask what the product is for before naming any benefit, so you see what really lands.

Pricing

Priced per study, quoted with your plan.

See your plan first

Tell us the decision you're facing and we'll send a tailored study plan, with the price, before anything runs. Nothing is charged until you approve.

Full refund if you're not happy

Brand perception, ad, or design & packaging
Around 150 real, screened UK shoppers
A clear verdict: the answer, the why, and real quotes
Done for you end to end, no tool to learn
See your full plan before you pay

Stop guessing what works

Start knowing what wins.

See what we can test for you →